It is not the case that, with the absence of creative and energetic content you also lose your audience and your money.
What you have instead is a generation that had the misfortune of hitting puberty during the Telecommunications Act / Boy Band Crisis of 1996. A generation used to Entertainers performing music (a distinction first made by Britney spears after accusations of lip syncing) that does not enjoy extended mixes, full length albums, and the general notion that music is an art project. Once MTV stopped playing new music, they stopped looking for it, seeking instead reality TV, about the drama between people and moments of escalated personal importance that do not concern any greater narratives. The attitude is that one should stop caring about new music altogether. There isn't any, right? 'Everything on the radio is crap.' Actually, because of the lack of channels for people to find out about new music, it takes people a lot longer to catch on to what's happening. 'Who can wade through and figure out what is good?' It used to be the case that you did not have to. There were famous radio DJs that would pride themselves on their new music and how hot it was. Thus our whole culture is about 2 years in the past, musically, and tired of struggling to catch up.
The following generation, having absolutely no belief that good art can be expressed through commercial channels, want to see their favorite artists succeed, but hate them once they do, and pursue pleasure through less commercial channels that are necessarily maintained by individuals who are dedicated enough to throw money away at various shows, record labels, instuments, and art equipment without thought of return.
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